Carlson Marketing

People talk about digital being simply a ‘channel’. But of course, there’s a lot more to it than that.

The digital revolution has changed market, consumer and brand dynamics faster than any previous technology. It has created new ways for consumers to interact and share information with brands, services and with one another. And these interactions now happen in real time – whenever and wherever consumers choose.

Brands are no longer in total control of their message – but can use digital media to get closer to consumers and their conversations.

The geek shall inherit the Earth

At Carlson, we specialise in creating digital experiences that allow consumers to engage with brands. We have an in-house creative and digital team working across the full range of digital disciplines; from online advertising and social media to website development, email and mobile communications.

Key to our success is not only having the ability to create ideas that drive consumer engagement, but the skills and tools to measure those interactions and determine the next brand response.

Our digital client list includes Coca-Cola, BT, Hyundai Motors, Müller, Anchor Butter and De Vere Hotels.

One-off encounters can be so unrewarding.

To encourage people to develop a meaningful, ongoing relationship with your brand, you have to be relevant, entertaining or useful. And preferably all three.

At Carlson, we create multi-media brand experiences that bring you closer to customers. Whether on or offline (typically, it’s a combination of both), we select our media according the objective, role for the communication, audience and strategy.

Using our digital expertise, we can help you create a dialogue in multimedia with audio, video, and animation – whether human or computer generated. Which means brands can be more personal, relevant and engaging than ever before.

We can also identify, capture customer interactions in more ways that you can imagine – and enable your brand to respond electronically in real-time.

By creating relationships that build trust and commitment from the customer, we’ve achieved outstanding results for clients like Coca-Cola, Müller and Arla Foods. And created work we can all be proud of.

All the best relationships have to start somewhere.

Whether you’re looking to encourage a change in behaviour or reinforce an existing one, sales promotion is an opportunity for customers to engage with your brand – and a chance for you to drive the resulting short-term sales.

With a bit of savoir-faire, it can be used to nurture ongoing relationships and encourage more loyalty.

At Carlson, we understand the three critical audiences of successful sales promotion: the consumer, the brand, and the trade. This understanding is key to changing the ways customers think and behave. 

From collector schemes to prize draws, giveaways and BOGOFs, we’ll help you say and – more importantly, do – all the right things.

However you want to get in front of your customers or employees, we’ll help make the experience more meaningful.

Field Marketing

It could be a moment on the lips at an in-store sampling, a brief encounter at a trade show or an interview with a man dressed as a banana.

However you do it, field marketing is a great way to get closer to your customers. It can foster a deeper, more emotional connection and build more profitable relationships. 

That’s because it gives the customer an opportunity to employ their full array of senses when interacting with brands. As opposed to just seeing or hearing about them. It gives you the option of controlling the conversation because the brand interaction happens in real time. And it’s a great way to extract data and carry out measurement.

Meetings & Events

Whether you’re launching a new product or engaging key clients (or staff), your event should live long in the memory.

An event, by definition, is a moment in time. If you don’t make it part of an ongoing relationship with the attendees, that moment will disappear – leaving you with little in the way of measurable outcomes.
We’ll engage your audience before, during and post-event, through a variety of communication methods, because we know sustained positive engagement delivers positive results. And we have a shelf-full of awards to prove it.

We can handle everything from small meetings and VIP incentives right through to large-scale conferences, events and congresses. We’ve already done it for global and European clients including Citrix, Oracle and RBSG.