The Loyalty Lab
Carlson Marketing invented the Loyalty concept more than 70 years ago. Since then, we’ve run more than 1,250 successful programmes. Why not step inside The Loyalty Lab and see how we bring great ideas to life.
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No business like ‘snow’ business…
On the piste… again
After last year’s boxing-themed Carlson Marketing awayday, it was time for the Putney and Northampton offices to don the gloves again this year and get together for a trip to the Milton Keynes SNO!zone. As if we hadn’t had enough snow already…
The theme for 2010 was ‘Winning Together’. The day kicked off with a series of presentations from the top bods and a fantastic selection of PowerPoint displays.
Once we’d all woken up it was time for some serious carbo-loading before hitting the slopes for a bit of skiing, a spot of teambuilding and a lot of falling over.
After leaving our dignity and self-respect in the bar, we managed to leave Joe at Toddington services with only a pie for company. Chicken and mushroom, in case you were wondering.
Love it Light with Diet Coke.
Diet Coke ad push urges women to 'Love it light'.
A fashion-led push will introduce the strapline ‘Love it light'. The work will incorporate TV activity and brand partnerships.
The TV campaign will launch in March and features three female puppets, who, according to the company, ‘encapsulate the "Love it light" spirit'.
The ASOS.com deal centres on an on-pack promotion, breaking this week. Consumers have the chance to win an outfit every 30 minutes, plus money-off vouchers that can be redeemed via Coke Zone.
Click below to read the fill article on Marketing.
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Pay peanuts, get monkeys – pay too much and create them.
How much is too much to reward and recognise people? Can paying too much actually have a negative effect and decrease performance...?
Please click on the link below to read more.
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Groupe Aeroplan recruits loyalty thought leader, Rick Ferguson.
Groupe Aeroplan Inc. (TSX: AER), has just announced the addition of a renowned loyalty thought leader to its executive management team with the appointment of Rick Ferguson, the former Editorial Director of the loyalty publication COLLOQUY. Effective immediately, Ferguson, in his new role as Vice President, Knowledge Development, will assume overall direction for the dissemination ofloyalty marketing thought-leadership, research and best practices.
Please click on the link below to read the full press release.
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By focusing on the reward they’re not confused.com.
Looking at the new confused.com above the line campaign which focuses on making the savings tangible.
Please click on the link below to read more.
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Carlson Marketing UK Finance team head south to Putney.
In order to improve our financial functions, including paying our suppliers and getting paid by our clients, we have decided to move home. Under Katie’s guidance we have left our Northampton home and driven down the M1 to our flash new pad by the river in Putney.
As such, all Invoices need to be sent directly to the finance department at their new London address by one of the following methods:
By Post:
Accounts Payable
Carlson Marketing (UK) Ltd
Carlson Court
116 Putney Bridge Road
London
SW15 2NQ
By email:
accountscentre@carlson-europe.com
By Fax:
0207 875 0777
This will ensure your invoices are paid in a timely manner; if you need to discuss these changes further then please contact us on 0207 875 0875.