FIFA World Cup™ activity for Coke goes live.
Beautiful game. Beautiful site.
After months of love, determination, exhaustion and pixel pushing, our Coke FIFA World Cup™ digital activity on Coke Zone has gone live.
The work builds on the creative we produced in support of Coke’s FIFA World Cup™ Trophy Tour, which visited 83 countries in 225 days, giving football fans all over the globe the chance to see the real, solid-gold trophy up close.
It’s been a massive project for Coke and Carlson Marketing – here’s why:
• It’s the first time a substantial brand activity has been seamlessly integrated with Coke Zone rewards.
• It’s the first time rewards data has been pulled dynamically into a custom piece of work. Mmm… geeky.
• It’s the first time a Coke Brand Experience has run a frequency driver.
All in all, the boys done good. Now it’s down to Wayne Rooney and England to make it a perfect summer.
Check on the link below to view the site:
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Carlson Marketing’s got talent… as Izzy Szydelko wins top UK.
Since her arrival earlier in the year, Client Accountant Izzy Szydelko has brought some much-needed glamour to the Finance department.
And now she’s danced her way to the title of UK Modern Jive Champion 2010, after a full day of competing in the plush surroundings of Blackpool’s Tower Ballroom.
For those not in the know, modern jive is the UK’s biggest partner dance, incorporating elements of swing, latin and salsa – with more kicks and flicks than Diego Maradona on speed.
So if, like most of us, you have to be steaming drunk to go anywhere near a dance floor (before going on to execute a series of ill-advised moves that resemble a gibbon having a seizure), you’ll appreciate what an impressive achievement this is. Nice moves Izzy!
Loyalty Marketing – It’s all a game, so play it.
Adding a gaming layer to loyalty - or at least making the existing game play better - is probably the most important change to loyalty marketing since it moved from paper stamps to computerised points.
Please click below to read Loyalty Director, Mark Sage's blog.
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It’s a Fairy Tale beginning for Pink.
Rising star Kerri-Anne Pink is certainly making a name for herself – being featured in online and offline art publications across the net for her stunning photography. Working at Carlson Marketing during the day on one of our largest UK loyalty clients, Kerri-Anne’s real passion is photography with a fairytale theme.
Checkout some of her work at http://www.etsy.com/shop/gingerlillytea.
See what others are saying at:
Parasol magazine: http://www.box.net/shared/iinm1722k5
Descry magazine: http://descrymagazine.com/
Pie Zine: http://issuu.com/pie_zine/docs/pie_1
Carlson Marketing and Coke Zone bag hat-trick of ISP Golds.
It was another big night for Carlson Marketing and Coca-Cola at the 2010 ISP Awards. Our digital loyalty programme, Coke Zone, scooped two prestigious Gold awards: Best Digital Promotion (multi-platform) and best Long Term Relationship Marketing, while Coca-Coca picked up the Gold for Brand Owner of the Year.
The team celebrated in the appropriate fashion, by putting away a fair few bottles of the finest fizzy stuff. Hic!