The Loyalty Lab
Carlson Marketing invented the Loyalty concept more than 70 years ago. Since then, we’ve run more than 1,250 successful programmes. Why not step inside The Loyalty Lab and see how we bring great ideas to life.
Loyalty
Saturday is Breakfast Day
Mouthwatering copy, served up with a dollop of interactivity and a side order of ‘food porn’ inspired foodies everywhere to create a breakfast worth getting out of bed for.
Lurpak
Street Striker
We were tasked with creating a microsite to support and promote the 'Coke Zero presents Wayne Rooney's Street Striker' TV show. We created a gritty intro that transports you not to the theatre of dreams, but to the mean streets where the real action happens.
Coke Football
Local Treasures
England: a proud nation of cheese-rolling, maypole-dancing, ferret-fancying yogurt lovers. It's fair to say that whichever part of the country you live in, there's always something interesting happening. We created Local Treasures to help people discover new attractions – and share their own.
Müller
Coke Christmas
Christmas comes early at Coke Zone. To celebrate the joys of instant gratification, we developed this little piece of festive jollity, which showcased a range of must-have rewards on offer in the weeks leading up to Christmas. And it turned out to be a big hit.
Coke
The Great Rewards Round-Up
Anchor's free-range cows had gone a-roamin'. So we encouraged consumers to herd them back together by entering codes from special packs online. The promotion not only shifted heaps of product, it delivered Anchor's free-range brand vision right into the hands and lives of the target audience.
Anchor
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